Our founder Mark "Junior" Skolnick has been passionate about motorcycles his entire life. When he was a kid he used to buy, fix up & sell mini bikes to his friends & other kids in his neighborhood. That said, It wasn't until 1998 when Junior first realized he was in the pre-owned Harley Davidson business.

The foundation for what Lifestyle Cycles is today started in Juniors living room; where he consistently had over 20 Harleys parked, and being fixed-up to be sold. Back then, buying a pre-owned Harley Davidson privately was oftentimes a recipe for disaster. Buyers never knew what condition the bike they were about to buy was in, how many owners it had, or if it was even safe to ride.

Junior realized that, and decided to only buy & sell Harleys that he himself would feel comfortable owning & riding. Needless to say, Junior's living room Harley operation began to build a reputation within the Southern California motorcycle community as a reputable place to buy a pre-owned Harley Davidson.

In the year 2000 Junior decided to incorporate his business. With the help of his kid Sparky, they moved Junior's Harley operation out of his living room and into a small building off the 91 freeway at State College Blvd in Anaheim, California. Just like that Lifestyle Cycles was born!

Under the direction of Junior, Lifestyle Cycles experienced rapid success buying, fixing-up & selling Harleys. They also began to build custom choppers & repair bikes. As you can imagine, they had their hands full & it was time to hire some help.

One of the first employees to join the Lifestyle Cycles team was a Swedish immigrant who moved to LA to live the American Dream. His name was Olaf "Swede" Karlsson, and at the time he was a Hollywood tour bus driver. Swede instantly proved himself to be an integral part of the business, and to this day continues his role at Lifestyle Cycles as our parts manager.

About a year after Swede joined the team, Lifestyle Cycles needed more human resources to keep up with the rapid growth and hired an apparel manager & a service manager. Tara & Mikey joined the Lifestyle Cycles family and they still haven't left! Tara, also known as "T" has held many positions here at Lifestyle Cycles over the last 24+ years but today she is a helpful & knowledgeable bike sales manager.

Mikey has been the Lifestyle Cycles service manager for nearly 24 years, and is constantly finding creative solutions to our customers Harley Davidson issues. If you have had your Harley serviced at our shop anytime since the year 2000 then chances are Mikey has had his hands on your Harley, fixing it to make it run at its absolute best.

Over the next 15 years from 2000 - 2015 the Lifestyle Cycles shop continued to grow and expand. Every few years they would lease out the space next to them as they continued to grow in bike sales, parts, service & apparel.

From it's inception, Lifestyle Cycles has always been a huge supporter of our active military and veterans. Every year Lifestyle Cycles sponsors or donates to veteran events, fundraisers & charities. 

In 2016 Lifestyle Cycles created the America Ride for the benefit of the Patriotic Service Dog Foundation. It was a 2 day motorcycle rally & music festival with 100% of the proceeds going to the Patriotic Service Dog Foundation.

Another veteran-based event Lifestyle Cycles is involved with is the annual Run for the Wall ride where veterans from across the nation ride to Washington DC in honor of Vietnam veterans.

Additionally, over the last 2.5 decades Lifestyle Cycles has been heavily invested in its local communities. Every year since our doors opened Lifestyle Cycles has supported, sponsored or hosted dozens of toy drives to help local families during the holiday season.

In 2013 a group of loyal customers approached the Lifestyle Cycles management proposing to start a ride group. Junior and the team loved the idea and so it was born. To this day, the Lifestyle Cycles ride group comes together to go on weekly, monthly & annual rides. Did we mention that the ride group also has more than 4,000 members!? The Lifestyle Cycles ride group is a true testament to the broader Harley Davidson community, if you ride then you're a part of our community!

Shortly after the ride group was created Lifestyle Cycles had the opportunity of a lifetime! Shawn "Mad Dog" McConnell was looking for a sponsor to help him continue his storied career as a speedway racing legend. The Lifestyle Cycles team jumped all over the opportunity to sponsor Shawn as he raced for speedway glory across California.

During this time, Junior befriended Brad Oxley who is the owner of the Costa Mesa Speedway track at the Orange County Fair Grounds. Junior had a vision to collaborate with Brad to make the Costa Mesa Speedway the action-packed event it was during its haydays in the 1970s. Junior proposed to have Lifestyle Cycles sponsor the Costa Mesa Speedway & Brad accepted his proposal. For the past 10 years Lifestyle Cycles has worked hand in hand with the Costa Mesa Speedway every summer to bring motorcycle racing fans together.

Race fans get to see 3 annual "Harley Nights" featuring over 50 Harleys race the dirt oval. These Harleys range from street baggers & choppers to full blown hooligan flat track bikes. The Lifestyle Cycles Harley Nights at the Costa Mesa Speedway bring together the local Harley Davidson community in a must-see summer motorcycle event.

In 2025 Lifestyle Cycles teamed up with Bagger Racing League & Apex Assassins to host the Sin City Bagger Showdown; a 3 day race weekend experience in Las Vegas, NV. This event brought together thousands of bagger racing fans, vendors & race teams to Las Vegas for an unforgettable weekend of performance bagger racing, parties & scenic rides.

In 2016, after 16 years of growing & expanding Lifestyle Cycles decided they needed an even bigger footprint to fully satisfy their customers' needs. They moved into their current home at 1510 N State College Blvd. Their new 32,000 square foot building was conveniently located in the same parking lot as their previous building.

This is where Lifestyle Cycles turned into the Lifestyle Cycles Harley Davidson Megastore. With more than 200 pre-owned Harleys in stock, a full after-market parts department, a service department with 10+ lifts, & a full apparel department, the Lifestyle Cycles Megastore carried everything Southern California Harley riders needed for themselves & their motorcycles.

It goes without saying that Lifestyle Cycles has made an enormous impact on the west coast’s Harley Davidson community in their 24+ years of doing business. That said, in 2024 Junior realized a dilemma occurring within the Harley community across the nation. He learned that many Harley riders in smaller cities & rural towns didn’t have the same luxury as the Harley riders who live in, or near, big cities; these riders didn’t have access to all the best parts, accessories & apparel that they so desperately want & need. After all, the best part of owning a Harley is customizing it to make it your own!

With that in mind, Junior decided to bring all the parts & accessories that his brick & mortar store offered to the doorsteps of every Harley rider in the USA. He decided to create the Lifestyle Cycles Online Megastore. Today, Lifestyle Cycles has 10's of thousands of after-market parts & accessories to purchase from aftermarket performance parts to the basics like lights & batteries. Whatever part you want for your bike, you can rest assured that Lifestyle Cycles can get it delivered to your doorstep. Lifestyle Cycles takes it to the next level by offering free shipping on orders over $50 and a unique rewards program. Their rewards program ‘MEGABUCKS’ offers customers 5% back on every purchase to be redeemed on future purchases.

Whether you are a lifetime rider, or someone who just purchased your first Harley Davidson, Lifestyle Cycles is here to welcome you to the community & to help you build & maintain your dream Harley Davidson motorcycle. We strive to offer all of our customers the absolute best customer service. When we aren't working we are riding the same roads as you are, we can't wait to see you out on the roads living the Harley Davidson Lifestyle.