Lifestyle Cycles Takes On the 2027 S&S Bagger Shootout

Lifestyle Cycles Goes All In for the 2027 S&S Cycle Performance Bagger Shootout.

26 years of experience. One exclusive competition. A build worth waiting for.

Lifestyle Cycles is stepping into the spotlight for the exclusive 2027 S&S Cycle Performance Bagger Shootout, bringing 26 years of experience, passion, and craftsmanship to a competition centered around S&S Cycle’s all-new MK132HO V-Twin race engine.

“Being part of an event this exclusive is a huge honor for us,” says Junior, owner of Lifestyle Cycles. “We're going all in on this build. Our goal is to create the most badass performance bagger we can while staying true to what Lifestyle Cycles is all about.”

The competition will put that commitment to the test through a dyno shootout, drag race, and timed lap challenge held in conjunction with a Bagger Racing League event. Each challenge will push the team’s build across a different measure of performance—from horsepower and acceleration to handling on the track.

For Lifestyle Cycles, the shootout is an opportunity to bring decades of hands-on experience into the competitive spotlight. Every decision, every component, and every detail will serve one goal: building a performance bagger that earns its reputation where it counts.

Combining S&S Cycle’s legacy in American V-Twin performance with Lifestyle Cycles’ passion for custom motorcycles, this competition sets the stage for a serious showdown.

As for what Lifestyle Cycles has planned? That will have to wait until the covers come off.

About Lifestyle Cycles

Established in 2000, Lifestyle Cycles is dedicated to the Harley-Davidson lifestyle and the riders who live it. Based in Anaheim, California, the company supports local riding communities, veteran organizations, charity events, motorcycle racing, and industry gatherings across the West Coast and beyond. Lifestyle Cycles also serves riders nationwide through its Online Megastore, offering thousands of aftermarket parts and accessories for Harley-Davidson motorcycles.

Media and Marketing Contact
Logan Lannon
logan@lifestylecycles.com

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